Best Practices For Google Ads In Sydney (AdWords & GDN)
Google has dominated the global search engine market share for more than 10 years. A large part of its success is due to its Pay-Per-Click (PPC) advertising model. Its almost-seamless integration of ads on the web provides businesses all over the world with a potentially profitable income stream.
But how do these paid ads work, and how do they fit into your brand’s overall digital marketing strategy? In this article, we’ll go over what makes Google advertising unique, the types of ads you can run, and some tips on how you can run successful PPC campaigns.
How Do Paid Search Ads Work?
You can manage your search ads straight from the Google AdWords dashboard, which gives you full control over the strategy and implementation of your Google AdWords campaigns. This includes which particular search engine keywords you want to bid for, your budget for the Google ads cost, what cities to target, and even which hours of the day your ads will be active.
Here’s an example to illustrate the PPC model. Let’s say you’re a digital marketing agency that offers Google ads management in Sydney. You can target keywords such as “PPC Sydney”, “PPC agency Sydney”, or “PPC company Sydney”.
Once a user searches for one of these keywords, they will be shown a few sponsored results by various digital marketing agencies that handle Google ads in Sydney specifically – these companies have all bid on these keywords.
If a user clicks on these ads, they’ll be directed to whatever landing pages have been assigned to the ad. Then, the company will pay a certain amount for that one click.
Display Network Ads Best Practices
Below are some tips on how best you can optimise your display ads:
- Develop multiple formats: The GDN supports up to 40 ad format sizes. The more formats you develop your ad in, the more likely it’ll show up on a variety of sites.
- Include a distinct call-to-action (CTA): Adding a small “button” on your visuals entices your customers to click on it. Consider “hook” phrases like “Save X%” or “Register For Free”.
- Don’t overcrowd your ad: You have a limited amount of space for text and visuals on your ad. Keep it as simple as possible – nobody likes looking at (much less clicking on) overcomplicated ads with too much information.
The beauty of Google ads is that you don’t need the budget of a corporate titan to run a profitable campaign. Its platforms are extremely versatile and give you the freedom to target as little or as large an audience as you like.
That said, the key is in understanding your target audience’s pain points and purchasing intentions. Once you know how your audience thinks and behaves, you can craft effective ads for both the search results page and the various platforms on the GDN.