How To Grow Your Business Through Social Media Paid Advertising In Sydney
No social media marketing strategy is fully complete without a paid digital ads campaign. Starting an official business page for your brand is a good first step in improving how your customers perceive you, but considering how social media algorithms work, you won’t be able to grow your brand online without the use of paid media.
Among all the digital marketing strategies, paid social media ads rank among the most important and effective. But how do they work? In this article, we’ll go over how they can fit in your overall social media marketing plan and how best to use them to grow your brand.
Why Does My Business Need To Have Paid Social Media Ads?
Discover And Reach New Audiences
When it comes to social media marketing, it’s important to strategise which digital marketing mediums to use and how. Considering how many of your competitors and potential customers are on social media, it’s not enough anymore to simply have a page for your business.
It’s standard practice for social media marketing agencies to offer and encourage their clients to have a budget for paid digital marketing.
Any marketing manager from any social media agency in Australia will tell you that it doesn’t matter how groundbreaking and amazing your content is. It could have been made by the greatest creative agency on the continent, but nobody is going to see it if you don’t use paid media.
For example, let’s say you’re a web development company located in Sydney looking for a local social media marketing company to partner with for various projects. You can create a paid ad on LinkedIn that specifically targets profiles that have the keywords: “social media marketing Sydney”, “social media management”, and other related terms. This ensures that your ad will only show on the feeds of people relevant to those keywords. The best part is that they don’t even have to follow you on LinkedIn to see this ad.
Consider Narrowing Down Geographic Location
One of the first things a social media agency will ask you about your target audience is their geographic location. Efficient social media management means maximising the budget as much as possible. If you run ads that show up in locations not relevant to your audience, you’re basically wasting money on unqualified leads.
For example, let’s say you are an influencer marketing agency that is looking to partner with a social media marketing company in Sydney and Newcastle specifically, as your roster of influencers only operates in those two locations. It would be more efficient for you to target only those two cities as it increases your chances of getting qualified leads. On the other hand, if you run your ads to cover the whole of Australia, then you’d be spending money on leads you wouldn’t be able to work with anyway.
Conversely, if you focused your SMM in Sydney and Newcastle for a previous campaign, you can use the insights you gathered to scale your campaigns up. Let’s say you expanded your roster of influencers to now encompass the entirety of New South Wales. You already know how a smaller audience reacted to your previous ads – using this knowledge, you can create a better-optimised ad for an even larger audience.
Paid digital marketing ads on social media are great tools that can expand your reach online. Not only will it allow you to discover new audiences, but it will also give your brand more opportunities to grow. By promoting your products to a bigger base of potential customers, you’ll boost profits, increase brand awareness, and learn how best to improve your offerings.