To begin, we test different email content and subject lines to see what works best for your target audience. This information is then used to optimise your email campaigns, ensuring that each email has the best possible chance of success. In addition, we provide detailed reporting on opens, clicks, and conversions to help you understand how well your campaigns are performing. With our assistance, you can ensure that your email marketing is as effective as possible.
Only one variable change should be tested at a time. If you’re going to test creatives, for example, make sure you only change the image and keep the copy relatively consistent. The goal of email optimisation is to figure out what your mailing list is most interested in and then continue to send emails that cater to their preferences.
Email marketing is lethal, when used in conjunction with paid advertising on Google or Social Media. The ability to retarget your customers once they have purchased or transacted with you is critical and email marketing affords you this opportunity. You should keep in mind, this should not be a stand alone marketing strategy and should be deployed strategically. If you would like more information, you can consult with our marketing team at any point by scheduling a strategy session.