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email marketing.
A vastly underutilised tool, email marketing opens a direct line of personalised communication with customers.
We create end-to-end email-based campaigns—from initial customer contact to re-engaging with them throughout the sales funnel. And we provide in-depth analysis and reporting of each email’s performance.
- We understand audience segmentation and automation—reaching the right person with the right piece of content every time.
- We span the sales process, including recovery, which has resulted in more than $750K in recovered revenue through abandoned carts.
- We’ve helped more than 50 businesses in the past 5 years set-up and deploy strategic email marketing campaigns.
platforms we work with
our action plan.
Email marketing is highly customised. To make your recipients feel valued, address them by name and add other personal touches. Personalisation increases the likelihood of them reading and responding to your message. Another undeniable benefit of email marketing is the ability to communicate directly with customers.
Our action plan for email marketing is simple;
- If needed, we clean mailing lists.
- We configure email marketing software.
- We will segment your mailing lists.
- We will design your templates.
- We can copywrite your emails.
- We will publish & track your performance.
We are very happy with the outcome of our engagement and look forward to a life-long partnership with pointdot.
-Abi
CASE STUDY
The Wardrobe Fashion
The Wardrobe Fashion engaged our team at pointdot to takeover a marketing manager’s email marketing responsibility. We designed, built and published daily emails across their extensive customer database.
Our team elevated their designs and by using the branding, created a new look and feel for the email marketing strategy.
frequently asked questions.
What is email marketing used for?
All in all, email marketing is an effective tool for companies to reach their customers, allowing them to send targeted messages and easily control opt-in or opt-out functionality.
Above all, what makes this method so attractive is that businesses can prepare and schedule their campaigns which can make life significantly easier. When it comes to success in email marketing, pointdot provides the necessary expertise. Our email marketing services such as design, list management and results tracking are certainly help you become more efficient.
More over, when we help with email marketing, our goal is to obtain maximum ROI from your campaigns. All of this combined with our wealth of knowledge and experience evidence explicitly why clients should consider Pointdot for their email marketing needs.
Is email marketing still effective?
Email marketing is one of the most popular and effective forms of digital marketing. Email marketing can help you increase brand awareness, drive website traffic, and generate leads.
It enables businesses to reach a large audience quickly and easily, and it is an excellent tool for tracking results and measuring success. Email marketing is inexpensive and simple to set up, making it an ideal choice for small businesses and start-ups. Email marketing also allows businesses to segment their audiences and personalise their messages for maximum impact.
With so many advantages, it’s no surprise that email marketing is one of the most important tools in any marketer’s arsenal.
How much does email marketing cost?
The answer is dependent on a number of factors, including the size of your email list and the frequency with which you send out email campaigns. Email marketing platforms such as MailChimp and Klaviyo typically charge you per email address on your list. So the difference is whether you have a small or large email list. A small list has fewer than 5,000 subscribers, whereas a large list has more than 5,000 contacts.
Services such as email automation and campaign management are typically charged for by a marketing agency or marketer. These fees could be calculated based on the amount of time spent designing, writing, and sending out your emails, or by project. Before you begin any type of email marketing campaign, you should consult with a marketing agency such as pointdot. Let’s make certain you’re making the most of your first-party database marketing.
How does pointdot test and optimise email campaigns?
To begin, we test different email content and subject lines to see what works best for your target audience. This information is then used to optimise your email campaigns, ensuring that each email has the best possible chance of success. In addition, we provide detailed reporting on opens, clicks, and conversions to help you understand how well your campaigns are performing. With our assistance, you can ensure that your email marketing is as effective as possible.
Only one variable change should be tested at a time. If you’re going to test creatives, for example, make sure you only change the image and keep the copy relatively consistent. The goal of email optimisation is to figure out what your mailing list is most interested in and then continue to send emails that cater to their preferences.
Email marketing is lethal, when used in conjunction with paid advertising on Google or Social Media. The ability to retarget your customers once they have purchased or transacted with you is critical and email marketing affords you this opportunity. You should keep in mind, this should not be a stand alone marketing strategy and should be deployed strategically. If you would like more information, you can consult with our marketing team at any point by scheduling a strategy session.
