Develop a direct relationship with a marketer from our team who will plan, strategise and walk by your side.
marketing consulting.
In some instances, partnering immediately with a marketing agency can be overwhelming or unaffordable. At pointdot, our team is made up of many talented individual marketers who would be happy to journey with you.
Build a direct, one-on-one relationship with a marketer from our team and kickstart your journey on a consultative basis.
platforms we work with
our action plan.
The roles and responsibilities of a marketing consultant can vary depending on the type of business, size, gaps, goals, needs, and urgencies. The marketing consultant’s role is to work through the company’s challenges and identify opportunities through marketing.
Here are some actions you may expect from a marketing consultant:
- Examine current marketing efforts
- Recommend marketing improvements.
- Contribute to digital and traditional campaigns.
- Facilitate training and upskilling.
- Implement marketing technology.
- Highlight marketing best practice
- Improve marketing processes.
- Provide unbiased advice and strategy.
We’re thrilled with the outcome and the amount of enquiries.
-Justine M
CASE STUDY
Wisdom Homes
Remember Kyle and Jackie O’s Kiss FM promo in which Wisdom gave a lucky listener a brand new home (for free)?
Our team at pointdot was in charge of managing a marketing execution to bring this campaign to life through social media paid advertising, design, and collaborative marketing.
frequently asked questions.
What skills should a marketing consultant have?
A marketing consultant should have a wide range of abilities. Before hiring a marketing consultant, make sure they have the following core qualifications and competencies.
- It is necessary to have a bachelor’s degree in marketing, business, or communications.
- A fantastic portfolio showcasing marketing activities and success.
- Many years of proven full-time marketing experience.
- A thorough understanding of digital technologies and tactics.
- Working experience in a variety of industries.
- Excellent communication and copywriting skills.
- Expertise in digital marketing in a variety of areas (SEO, Google Ads, Social Media, Lead Generation, Conversion Rate Optimisation).
- Working knowledge of marketing automation software such as HubSpot or another leading CRM software provider.
- Knowledge of email marketing technology such as MailChimp, Klaviyo, or similar email marketing platform capability is a must.
- Recognising the distinction between strategy and tactic (a strategy is a plan of action with a goal, while a tactic is a specific action that is part of implementing the strategy).
- Soft skills such as persuasion, adaptability, creativity, and others are essential.
- Leadership skills, professionalism, and a positive attitude are required.
- An active listener with empathy is required.
Marketing consultant vs marketing agency?
A marketing consultant is someone who helps a company develop and implement various marketing strategies. A consultant usually assists in the development of a detailed marketing plan, messaging, and methods for disseminating information about your product or business, as well as monitoring the results. You’ll always know who you’re dealing with when you work with a consultant. You can develop a one-on-one relationship with that person and always know who you’re communicating with.
Alternatively, a marketing agency will typically provide a variety of services to assist you in developing and implementing a well-rounded marketing strategy to achieve your brand objectives. This frequently translates to a team of experts with whom you collaborate on various campaigns, ad initiatives, A/B testing, optimisation, and other tasks. Consultants may even form alliances with agencies in some cases. Finally, larger teams are more likely to have the bandwidth for continuous testing while remaining current on industry developments, releases, and success stories. This means that your strategy will remain optimised and cutting-edge.
How much does it cost to engage a marketing consultant?
According to recent studies, the average marketing consultant is paid around $150 per hour. Hourly rates and costs can be negotiated, your best bet is to first list all of the gaps that you believe exist in your company. The next step is to interview a variety of marketing consultants to see who you connect with the best. Finally, you should establish a budget or hourly rate that your company can afford. Keep in mind, marketing consultants vary in experience and thus cost, you don’t want to go through the effort of finding a consultant you like only to discover you can’t afford them.
Can you consult on more than just marketing?
Senior members of our marketing agency, pointdot, are also consultants with extensive business connections. This means that if you are looking for a specific type of service or support, we have a high probability of connecting you with the right person due to our extensive network.
Dimitri, the founder of pointdot, is particularly well-connected with business coaches, accountants, bookkeepers, lawyers, and a wide range of other critical business functions. We understand that business owners must wear many hats in order to run and manage their companies, which is why partnering with the right marketing consultant can be game-changing.
Call us today if you want to speak with Dimitri, Kosta, or anyone else in our partner network. We’d be delighted to discuss your company’s growth goals and potential collaboration.