Tired of paying for ads and your business not showing in the search engine results page organically?
search engine
optimisation.
Not on page one of Google search? Then you are not on Google. SEO optimisation is a non-negotiable requirement for brand visibility.
The more visible your page is among the top search results, the more likely you are to attract the attention of prospective and existing customers.
We work with Google’s algorithm to build your website’s authority and subsequently increase the rankings. The 3 core vitals we implement on SEO are technical implementation, content implementation, and strategic backlinking. When correctly applied, clients unlock huge growth potential through Google’s organic search.
platforms we work with
our action plan.
Looking to significantly increase your organic traffic and outrank your competition? Working with a qualified SEO agency is key to achieving these long-term sales growth goals. At pointdot, we understand how to create a finely tuned campaign that will help you achieve success.
Whether you need help with link building on high-authority sites or simply need some assistance with internal linking and keyword research, our team can do it all. We have a proven track record of helping our clients increase their organic traffic and reach their target customers.
Here are the 3 core components to a successful SEO
- Our team writes quality website content.
- We source high-authority links.
- Finally, we improve site usability.
Our website traffic soared, and we couldn’t be happier.
-Chad K
CASE STUDY
Eco Tiny Homes Australia
How do you sell homes on wheels averaging $120,000 each, when your brand just launched and you have less than $3,000/month to do it?
We focused our investment and efforts into an organic search engine optimisation strategy, creating endearing content across the site and as blogs. Read our case study to uncover the results.
frequently asked questions.
How much will search engine optimisation (SEO) cost?
The most common way to get SEO is to hire an SEO agency on a monthly basis, where your cost, effort, and estimated monthly hours are all fixed. Some agencies also offer hourly SEO packages, which are ideal for businesses that only need search engine optimisation on occasion.
The cost of SEO services varies based on what is included. Depending on the scope of the project, most SEO projects in 2022 will cost between $2,000 and $4,000 per month. SEO marketers and consultants typically charge between $100 and $175 per hour.
The monthly cost of SEO is influenced by the following factors:
- The level of competition you may encounter.
- The nature of the company.
- Aggressive vs. conservative strategy
- Industry dominance effort in comparison to page one ranking
- If on-site assistance is required to resolve critical website issues.
If you want to learn more about SEO and the benefits it can have on your business, schedule a strategy call with our team today.
Why is content so important for SEO?
If you want your website to appear in search results and drive traffic to it, you must constantly create high-quality, optimised content. Without content, search engines do not have enough information to properly index and rank your website’s pages. Your content will never be found online unless you have an SEO and content strategy in place.
Google and other search engines want to deliver search results that are useful and relevant to the user. In fact, Google’s algorithms are constantly updated in order to provide users with the most useful information as quickly and easily as possible. Google ranks and sorts useful pieces of content on the internet based on relevance and usefulness to the user. Your content must be optimised and beneficial to your readers in order to be beneficial to SEO.
Now that you understand the significance of content authenticity, you can appreciate the efforts of SEO marketers.
What is SEO link building?
Although you can obtain a link from any website on the internet, the most important aspect is to try to obtain quality links from sites that are both relevant to your business and have a high authority.
There are several methods for determining the value of a link. Page Authority, Domain Authority from MOZ, and URL Rating are common industry metrics. These metrics use the quality and quantity of your links to generate a score. In general, the higher these metrics are, the higher you will rank on Google.
What is technical SEO?
Technical SEO is a set of processes that assist search engines in crawling and indexing your website’s content. They must be able to locate and “understand” each page in order to determine whether it is a good fit for their search results and where it should be placed for relevant keyword searches.
The goal of technical SEO is to increase the visibility of your website to search engines and improve its ranking in their search results. The following are the primary outcomes of technical SEO:
- A website with a logical and clear page structure.
- A quick-loading website that responds quickly when used.
- A website that is simple to use and navigate, especially for mobile users.
- A well-structured website with the appropriate meta tags and headings.
- A safe website.
How do I measure my success with SEOs?
Your SEO campaign’s success must be measured. Rankings, traffic, and conversions are three general KPIs that can help you measure your SEO campaign. These indicators can help your campaign perform better.
According to SEO research, first-page Google sites receive 92% of traffic. This demonstrates the significance of SEO. To achieve a high ranking, research the keywords that people will use to find your products. Keep track of how they change over the course of a few weeks or months. If your website isn’t ranking well for the keywords you’ve chosen, optimise it. You must select keywords that will increase the ranking and traffic to your website.
Measure the volume and quality of website traffic to evaluate your SEO campaign. Over time, good SEO will increase organic search traffic. Working with a company like pointdot gives you the ability to further analyse your SEO performance using our reporting software and technology.
Will SEO make me more money?
If you’re like most business owners, you want to increase your profits. Who could blame you? After all, the whole point of being in business is to make more money. What you may not realise is that SEO can be a powerful tool for increasing your earnings.
You may have heard that SEO is important for increasing the visibility of your website in search engine results. While this is certainly true, you may be surprised to learn that SEO can also lead to increased sales and revenue for your company.
How does SEO accomplish this? By assisting you in increasing traffic to your website. And as your traffic grows, so do your chances of converting visitors into customers. Give pointdot a call if you’re looking for a talented team of SEO marketers who know how to move the money needle.
