about the brand.
The Cupcake Room (TCR) launched just before COVID-19, seeing rapid growth in online sales for cupcakes, brownies, and cakes as demand soared. Building on this momentum, TCR set its sights on reinforcing its retail presence and maintaining strong online orders post-pandemic, in partnership with Pointdot.
our strategy.
In mid-2023, we took over TCR’s marketing from a prominent agency. Our initial performance audit revealed key areas for growth, particularly in optimizing Google Ads, launching social media paid ads, and expanding TCR’s organic social media footprint.
We began by capturing engaging retail content at TCR’s new Leichhardt store, combining user-generated and professional visuals for social ads—something TCR hadn’t previously leveraged. Following a successful rollout of social ads, we shifted focus to a complete rebuild of TCR’s Google Ads for better ROI.
the outcome.
Throughout the last 18 months, we’ve consistently exceeded TCR’s target ROAS of 4x, maintaining an impressive 5-6x ROAS. Additionally, we grew TCR’s Instagram following by 125%, adding approximately 1,500 new followers, further boosting organic engagement.
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