about the brand.
Vaccaro Group was established in 1984 by Sam and Rose Vaccaro, beginning as a small, family-run electrical business with a single van. Over the past 40 years, it has grown into a thriving company with over 50 employees, marking a significant milestone in service and industry expertise. In 2023, Vaccaro Group approached us to improve their advertising performance after experiencing unsatisfactory results with their previous agency.
our strategy.
Our strategy focused on revitalising Vaccaro Group’s Google and social media paid ads, addressing the rising cost per lead from previous campaigns. We collaborated closely with the Vaccaro team to understand their seasonal business cycles and focus keywords. This enabled us to rebuild the entire performance strategy, aligning it with their specific objectives and growth targets.
Leveraging Vaccaro Group’s new showroom, we created high-quality content that showcased their craftsmanship and company culture, using it in targeted paid ads. By continuously rotating ad creatives and refreshing copy to reflect seasonal needs (such as heating in winter and cooling in summer), we successfully reduced the average cost per lead from $130 to $60 over six months.
the outcome.
Through strategic adjustments and seasonal alignment, we achieved a 50% reduction in cost per lead on META and improved Google Ads performance by over 75%. This significant boost in advertising efficiency delivered stability and ensured a steady flow of leads year-round, effectively eliminating seasonal fluctuations.
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