about the brand.
Ray White Inner West has been a leading real estate agency in Sydney’s Inner West for over 20 years, with offices in Annandale, Newtown, and Enmore. Known for their expertise and community focus, Ray White Inner West partnered with Pointdot to grow their digital presence and strengthen engagement across social media.
our strategy.
Our strategy focused on amplifying Ray White Inner West’s brand by showcasing the unique personalities of their agents and the remarkable properties they lease and sell. To highlight the diversity and quirks of the team, we chose Facebook and Instagram as the primary platforms for posting and engagement.
We coordinated quarterly photo and video shoots to capture fresh content, ensuring minimal disruption to their operations. With a clear content plan aligned to Ray White’s brand pillars, our team managed content creation and scheduling to maintain a consistent presence on social media, enhancing engagement with their target audience.
the outcome.
Since starting with Ray White Inner West, we have increased their Instagram following by over 800 followers, successfully putting their team and brand in front of a larger, targeted audience. This approach has highlighted the agency’s work, while showcasing the team’s expertise and personality, deepening connections with their community.
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