client challenges.
Our journey with Secure Wolf Locksmiths began right at the start of the company formation. Here is what Secure Wolf asked of the pointdot team:
- Create a logo for the brand that incorporates a wolf.
- Make my business stand out online
- Get my phones to ring!
our strategy.
This was easy enough! Within 4 weeks, our team presented several design concepts for the branding as well as mocked up the designs for a brand-new landing page. The client was quick to approve.
From here, our team launched a Google Ads strategy where we concentrated the advertising investment on suburbs in a tight locality to ensure the locksmith could attend the booking within 45 minutes. We narrowed down the keywords which had a reasonable search volume, cost per click average and low keyword density (competition) and launched the campaign.
the outcome.
- Averages 7,000 monthly ad impressions on Google
- Averages approximately 350 clicks per month
- Generates approximately 120 phone calls monthly
- Call to sale conversion rate is 40% which means approximately 50 jobs are booked monthly.
- Each job is worth an average $140 netting $7,000 in revenue
- For every dollar spent, $4.60 is generated. What a great return!