about the brand.
Macro Timber Supplies was established during the COVID-19 pandemic with the vision of becoming Greater Sydney’s top choice for timber supplies. Leveraging extensive experience in the construction sector, the owners recognized that digital marketing would be essential to replicate their success with this new venture.
our strategy.
Pointdot was engaged to build an effective marketing strategy that could deliver results within a startup budget. To drive lead generation for Macro Timber, we identified Google and social paid ads as the best channels for maximizing reach and cost-effectiveness. We also implemented a CRM to streamline lead nurturing and optimize customer engagement.
We launched a custom-built CRM with tailored automations and workflows to support the sales process seamlessly. Through in-depth research on search trends and competitive analysis, we identified the highest-performing keywords and optimized campaigns accordingly. Since working with Macro Timber Supplies, we have generated 604 Google leads at an average cost of $30 per lead and 633 social leads at an average cost of $16.30 per lead.
the outcome.
Our efforts exceeded the client’s expectations, achieving over double the anticipated return on ad spend (ROAS) and establishing a steady stream of quality leads that continues to drive business growth.
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