about the brand.
For over 40 years, Beechwood Homes has been a trusted, family-owned builder, helping Australian families create homes built to last. Known for their value, flexibility, and commitment to customer satisfaction, Beechwood Homes strives to make dream homes a reality.
our strategy.
In 2022, Beechwood Homes sought a fresh start after years of static marketing efforts from a previous agency. The existing strategies no longer resonated with the evolving market landscape. Our approach was to strip back outdated methods, reconnect with the brand’s heritage, and craft a forward-looking marketing strategy that would drive results aligned with Beechwood’s goals.
Our comprehensive plan focused on leveraging key digital channels, including organic social, SEO, Google and social ads, and email marketing, to drive a steady flow of qualified leads. As the newly appointed marketing partner, pointdot set to work enhancing brand visibility, boosting lead generation, and elevating customer engagement. Within just a few months, we began to see quick wins that signaled strong momentum for Beechwood.
the outcome.
Since managing Beechwood Homes’ digital marketing, we have generated 1,125 social media enquiries and 1,560 Google Ads enquiries, while elevating their organic social presence with engaging video content and sharper, strategic ads. As a result, Beechwood Homes secured over 45 new home build contracts, helping more Australian families achieve their dream homes.
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