marketing vs advertising: know the difference
Marketing and advertising are often used interchangeably. It’s easy to confuse the two terms, especially when people keep using one when they mean the other, but they’re actually quite different.
When crafting marketing and advertising strategies for your brand, it’s essential to understand their key differences and similarities. While there is some overlap between the two, marketing and advertising are distinct disciplines – each with its own roles, techniques, and measurements for success.
So, what’s the difference between marketing and advertising? Keep reading this guide to find out! By the end, you’ll know how to make use of your marketing budgets much more efficiently, reach more potential customers, and improve your brand image.
what is advertising?
Advertising is actually just one component of your marketing strategy. That’s not to say that advertising campaigns are less complex in any way – on the contrary, advertising strategies encompass a wide range of paid initiatives with the overall goal of exposing your desired target market to your brand.
For example, brands will hire advertising agencies to create a TV commercial to reach new customers. They might also run paid ads on social media platforms to promote a special offer whose goal is to retain customers.
Regardless of the ultimate objective of the campaign, if it’s paid for and directly targets your consumer, then it’s advertising. This also applies to business-to-business advertising campaigns.
digital advertising vs digital marketing
Both digital advertising and digital marketing are business disciplines that are primarily focused on internet strategies. The differences between them are similar to the differences between traditional advertising and marketing.
An example of digital marketing would be your brand’s website and how your social media page is curated. These assets’ marketing goal is typically to improve the perception and opinion of your brand.
On the other hand, digital advertising includes your paid social media ads, sponsored search engine results (search engine marketing), or any paid display advertising campaign. Some examples of objectives for this discipline are increasing brand awareness, website click-through rates, or page growth.
Understanding the difference between advertising and marketing is key to a successful marketing strategy. While there is quite a bit of overlap in terms of their roles, it’s still important to make the distinction.
The reason for this is to make sure that your entire marketing department acts as a coordinated unit. If you don’t have clearly defined roles for each discipline, you’ll have a harder time developing an effective marketing strategy – thus, making it harder to gain more customers.